Star Vision, operator of Korea's leading color contact lens brand OLENS, has established a strategic partnership with global private equity firm CVC, acquiring the latter's entire 49% stake to accelerate its international expansion.

Information on the Target

Star Vision is the operator of OLENS, South Korea's premier brand of color contact lenses. The company has achieved considerable success both domestically and internationally, demonstrating a solid growth trajectory since its inception. Recently, Star Vision has attracted the attention of significant investors, highlighting its potential for further expansion and influence in the growing global market for beauty and personal care products.

With a focus on developing sustainable business practices, Star Vision prioritizes building strong relationships with its franchise partners. Instead of merely increasing the number of retail locations, the company invests in providing substantial support to its franchisees, fostering loyalty and long-term partnerships that enhance its market position. Over the last 14 years, this strategy has solidified its status as a leader within Korea’s competitive beauty sector.

Industry Overview in South Korea

The beauty and personal care industry in South Korea is recognized globally for its innovation, quality, and burgeoning demand. Characterized by a thriving K-beauty phenomenon, the sector has expanded to include a diverse ran