Target Information

Clean Growth Fund has invested £2.5 million in measurable.energy, an award-winning technology startup based in the UK. Founded in 2018, measurable.energy specializes in designing and manufacturing smart power sockets powered by machine learning. These innovative sockets are engineered to reduce energy costs for commercial buildings by over 20% by addressing inefficiencies associated with 'Small Power' waste—energy consumed by devices that remain plugged in but are not in use.

The company's solution targets devices such as printers, monitors, and heating equipment that often run on standby, accounting for up to 40% of total electricity consumption in many commercial office buildings. Measurable.energy has determined that a single building utilizing 5,000 of its smart power sockets could potentially save around £115,000 annually in energy costs and prevent 95 tonnes of greenhouse gas emissions each year.

Industry Overview

The UK is currently experiencing a significant shift towards energy efficiency and sustainability in the commercial sector, driven by rising energy prices and increasing environmental, social, and governance (ESG) demands. As companies confront the need to reduce operating costs while adhering to sustainability practices, innovative solutions in energy management have gained traction. The adoption of technology to optimize energy consumption is becoming a necessity rather than an option for many businesses.

Legislative frameworks and government incentives aimed at promoting energy efficiency are also encouraging commercial entities to invest in smart technology solutions. The UK's commitment to reducing carbon emissions aligns with global sustainability goals, further emphasizing the need for businesses to adopt energy-efficient practices and technologies.

As part of this trend, measurable.energy is tapping into the burgeoning market for smart energy solutions. With a proposed infrastructure that tracks energy usage in real-time and reduces reliance on fossil fuels, the potential for widespread adoption in commercial properties is considerable.

Rationale Behind the Deal

This investment comes as part of a larger £4.5 million Series A funding round, with Clean Growth Fund participating alongside investors such as Vectr7 Investment Partners LLP, RO Capital Partners (ROCP), and MMC Ventures. The funding will support measurable.energy's ongoing research and development efforts as well as the recruitment of specialized staff, enabling the company to quickly scale its operations in response to increasing market demand.

As energy costs continue to rise and organizations are pressed to minimize their carbon footprints, measurable.energy's technology presents an attractive proposition for commercial entities looking to improve their energy management strategies and achieve cost savings.

Investor Information

Clean Growth Fund, a key investor in this round, focuses on financing innovative companies that are committed to promoting clean growth and sustainability. The fund's investment strategy aligns with measurable.energy's mission to enhance energy efficiency through smart technology.

With the support of both established and new investors, measurable.energy is well-positioned to accelerate its market presence in the UK and beyond, aiming to capture substantial opportunities in the residential sector as well.

View of Dealert

The investment in measurable.energy by Clean Growth Fund appears to be a prudent decision given the current landscape of rising energy costs and the urgent need for sustainable solutions. The potential for measurable.energy's smart power sockets to significantly reduce energy expenditure and carbon emissions makes it a compelling opportunity within the energy technology sector.

Furthermore, the company's innovative use of machine learning to provide real-time monitoring and analysis positions it as a leader in the energy efficiency space. The combination of hardware and software solutions that drive behavioral change among users enhances the value proposition offered to potential customers.

As more companies recognize the importance of sustainability and environmental responsibility, the demand for measurable.energy's products is likely to rise. The added incentive of financial payback within two years will further attract potential investors and customers alike.

Ultimately, with a clear growth trajectory and supportive funding, measurable.energy's unique technology and solid market position suggest that this investment could yield significant returns for Clean Growth Fund and its partners.

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