Welcome Management Systems has been acquired by Butler Industries to enhance its growth and expand its capabilities in the tourism software sector.

Target Information

Welcome Management Systems (WMS) is a prominent software provider specializing in management solutions for the tourism and leisure sectors. The company is best known for its flagship product, TourBiz, which facilitates a comprehensive approach to order management, accounting integration, production, and multi-channel distribution within the industry. WMS aims to position itself as a leading software provider by enhancing its offerings and capabilities, thanks to its new affiliation with Butler Industries.

TourBiz has established integration with major national and international distributors such as Come to Paris, Welogin, Viator, and Get Your Guide. This extensive connectivity also includes APIs from significant channel managers like Rezdy, Ventrata, and France Billet. Thus, TourBiz serves as an ideal management and ticketing solution for activity producers seeking robust distribution options, as well as for local tourism offices that wish to empower their members with flexible ticketing solutions.

Industry Overview

The French tourism and leisure industry is a vital component of the country’s economy, contributing significantly to job creation and GDP. This sector demonstrates a strong demand for innovative technological solutions that facilitate impr