Target Information

Brand & Oppenheimer Co., Inc. (B&O), a prominent textile converter based in Portsmouth, RI, recently announced its acquisition of the assets of General Fabrics Co. (General Fabrics), a respected wholesale designer and distributor of printed textiles. Founded in 1951, General Fabrics has built a strong reputation for quality in the quilting and craft resale markets, offering a diverse range of textile designs that span from historical styles of the 1800s to modern urban graffiti. The company operates facilities in Rhode Island, New York, and Texas, with all existing employees remaining in place post-acquisition.

Edward and David Odessa, members of the founding family of General Fabrics, expressed their enthusiasm about joining forces with B&O, emphasizing their commitment to delivering quality products and exceptional service while looking forward to a successful partnership.

Industry Overview

The textile industry in the United States is marked by significant innovation and diversification, particularly in areas such as printed fabrics for quilting and crafts. The demand for high-quality, unique fabric designs continues to grow, driven by hobbyists and professionals alike. This sector benefits from a resurgence in crafting activities and quilting, contributing to a robust market environment.

Moreover, the rise of online sales channels has transformed how consumers access quilting supplies, leading to increased competition among manufacturers and distributors. As more businesses seek to cater to niche markets, companies like General Fabrics are well-positioned to leverage their design capabilities and established relationships with resellers.

In recent years, advances in digital printing technology have also provided textile companies with new ways to create custom fabrics efficiently. This trend points to an increasing demand for quick turnaround times and the ability to offer personalized products, which is essential for maintaining a competitive edge in this rapidly evolving industry.

General Fabrics' strong emphasis on quality and customer satisfaction aligns perfectly with current trends, making it an appealing target for acquisition amid the thriving environment for textile businesses.

Rationale Behind the Deal

The acquisition of General Fabrics by B&O marks a strategic expansion into the lucrative printed quilting and craft markets. This move allows B&O to enhance its product offerings and streamline operations across its sales divisions, ultimately driving growth. B&O has a history of successful acquisitions, and this latest addition is expected to complement its existing business model effectively, strengthening its market position.

By integrating General Fabrics' expertise and established customer base, B&O aims to capitalize on existing synergies and elevate its standing in the textile industry.

Investor Information

Praesidian Capital, a private investment firm focused on the lower middle market, has shown strong support for B&O's growth strategy. Having initially invested in B&O through both debt and equity, Praesidian recognizes the potential for growth stemming from this acquisition. The firm typically invests in established companies undergoing transformation, making this acquisition a fitting addition to its portfolio.

With nearly $1 billion in original capital commitments, Praesidian continues to provide the financial backing necessary for B&O to pursue its strategic vision successfully.

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From an expert perspective, the acquisition of General Fabrics by B&O appears to be a solid investment decision. Not only does it position B&O to tap into the growing market for quilting and crafting, but it also enhances its product lineup and strengthens its competitive advantage among peers. The addition of General Fabrics aligns with current consumer trends, where personalized and quality textiles are in high demand.

The management's commitment to preserving General Fabrics' strong reputation while integrating its operations offers an excellent pathway for synergy. With the backing of Praesidian Capital, B&O is well-equipped to harness the growth potential of this acquisition effectively.

Additionally, given the established market presence and customer loyalty of General Fabrics, B&O is likely to see a positive impact on revenue growth. The strategic vision outlined by B&O's management suggests a forward-looking approach, adapting to shifts in consumer behavior and preferences.

Overall, this investment is not only timely but also well-aligned with industry dynamics, making it a potentially beneficial venture for both B&O and its investors.

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Brand & Oppenheimer Co., Inc.

invested in

General Fabrics Co.

in 2018

in a Add-On Acquisition deal

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