Blackhawk Network has agreed to acquire Tango Card to enhance its global rewards platform, combining their strengths to offer innovative and scalable solutions in the digital rewards industry.

Target Information

Tango Card, based in the digital rewards space, is a pioneering innovator known for its robust B2B gift card rewards platform. Founded 15 years ago by David Leeds, Tango has transformed the incentives landscape by providing businesses with access to a powerful API that enhances the reward experience. The company has experienced extraordinary growth since 2018, boasting an impressive 800% increase in scale and capabilities, making it an ideal match for Blackhawk Network's expansive rewards services.

Industry Overview in the United States

The rewards and incentives industry in the United States has witnessed tremendous growth and innovation over the last decade, largely driven by technological advancements and evolving consumer expectations. Digital rewards solutions have become increasingly popular due to their scalability and immediate gratification, appealing to both customers and their recipients.

With the rise of e-commerce and remote work, businesses are continuously seeking effective ways to enhance employee engagement, improve customer loyalty, and recognize performance through incentive program