Badhouse Ventures has made a Pre-Seed investment in Forever Today, a health tech startup focused on gamifying personal wellness through innovative NFT technology.
Target Company Overview
Forever Today, co-founded by a duo of entrepreneurs from Calgary and New York, is an innovative startup focused on leveraging personal health data within a web3 ecosystem. The company aims to gamify health and wellness through the integration of NFT technology and metaverse principles. Originally conceived as a health application for pet owners, the founders pivoted to concentrate on human health, harnessing insights from a rapidly growing community of engaged beta testers.
At its core, Forever Today is tapping into several contemporary trends including the quantified self movement, play-to-earn gaming, and the integration of connected wearable devices. The company has recently introduced a dynamic NFT called the “Mebot,” which reflects its owner’s health metrics, such as steps taken and heart rate variability, thereby promoting healthier lifestyle habits.
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Industry Overview in Canada
The health tech sector in Canada has been experiencing significant growth, driven by increasing consumer demands for health monitoring and wellness solutions. Canadian startups are innovating within this space, partic
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