Target Information
Saswat Finance is a pioneering fintech platform based in Mumbai, India, specializing in delivering affordable and tech-enabled financial services to smallholder farmers and micro-enterprises. Founded in mid-2022 by industry veterans Arun Tiwari, Indrajyoti Bhattacharjee, and Ravi Ranjan Chaudhary, the platform employs a differentiated tech-first approach that leverages proprietary data-driven methodologies to ensure efficient capital and insurance access. With a focus on the dairy sector as its entry point, Saswat has made significant strides by onboarding over 6,000 customers and facilitating the disbursement of more than INR 55 Crores in asset-backed loans.
This recent $2.6 million Pre-Series A funding round, led by Ankur Capital alongside support from existing investor Incubate Fund Asia, marks a crucial milestone in Saswat's journey toward transforming financial services in underserved markets. The funding will enhance the company’s technological capabilities, expand its product offerings, and allow for scaling operations in the critical markets of Maharashtra, Karnataka, and Uttar Pradesh.
Industry Overview
The Indian dairy sector represents a significant growth opportunity, projected to reach a value of $180 billion by 2032 with a compound annual growth rate (CAGR) of 16%. Despite this impressive growth, the sector remains largely underserved by formal financial services, highlighting the potential for innovative solutions tailored to meet market needs. Systemic barriers such as informal lending practices and inadequate documentation impede access to capital, leaving many smallholder farmers without essential financial resources.
As of now, India is home to approximately 300 million dairy farmers, with the majority operating small and fragmented businesses. The sector's transition towards professionalization highlights a growing demand for technological interventions that can streamline operations and improve efficiency. With the rise of digital finance and fintech solutions, there is a sudden surge in interest from both public and private sectors towards addressing the financing gaps in agriculture and dairy.
Moreover, the shift towards tech-enabled solutions not only enhances financial access but also provides farmers with valuable insights through alternative data metrics. Incorporating data related to weather patterns, production trends, and geographic factors enables fintech companies like Saswat to target offerings more accurately and improve service delivery.
The fusion of agritech and fintech is emerging as a powerful engine for growth, with startups entering the domain to harness technology for credit evaluation, risk assessment, and efficient fund distribution. As the dairy sector modernizes, the implications for financial inclusion are profound, underscoring the importance of structured financial products designed specifically for the unique challenges faced by rural economies.
Access Full Deal Insights
You’re viewing a public preview of this deal. To unlock full access to ca. 50,000 other deals in our database and join ca. 400 M&A professionals who are using it daily, sign up for Dealert.
Rationale Behind the Deal
The rationale for Ankur Capital’s investment in Saswat Finance lies in the company’s robust business model and strategic positioning within a growing industry. By leveraging a proprietary tech-first approach, Saswat addresses critical gaps in the financial landscape of the rural economy, particularly targeting smallholder farmers who remain outside the traditional banking system. The growing digital transformation within the dairy sector creates further opportunities for Saswat to deliver value where it matters most.
The recent funding provides Saswat not only with the capital required for operational scaling but also endorses their vision of reshaping financial service delivery using data-driven insights. Enhancements in technology, increased product offerings, and a broader outreach will enable the company to capture an even larger segment of the underserved market.
Investor Information
Ankur Capital, an early-stage venture capital firm founded in 2014, specializes in investing in digital and deep science technology companies across India. With a track record of supporting 31 companies, Ankur Capital aims to back innovators in sectors poised for significant growth. The firm, through its investment portfolio, illustrates a commitment to fostering startups capable of enhancing the growth trajectory of industry domains, including agriculture and digital finance.
Incubate Fund Asia, the existing investor doubling down in this round, has a proven history of nurturing startups, particularly in seed-stage investments. With strong connections and engagement in the startup ecosystem, Incubate plays a vital role in providing mentorship and strategic resources to its portfolio companies. Their commitment to supporting Saswat Finance highlights confidence in the company’s model and the growth potential within the Indian dairy sector.
View of Dealert
This investment round in Saswat Finance presents an opportunity that aligns distinctly with the ongoing digital evolution in India’s rural sectors. The blend of fintech, agritech, and insuretech positions Saswat to redefine access to capital and financial services, catering to a largely untapped audience. Given the projected exponential growth in the dairy industry, the timing of this funding is conducive to significant long-term returns.
Importantly, Saswat’s focus on leveraging alternative data to tailor offerings to meet customer needs significantly mitigates risk. This unique approach enhances service delivery efficiency and creates a competitive advantage that could position Saswat as a market leader in rural financial services. The company's commitment to innovation, backed by experienced leadership, solidifies confidence in its potential for future growth.
However, the pathway to success will require continuous adaptation and responsiveness to market dynamics. Operational scalability must be matched with strategic deployment of resources to ensure that the company remains ahead of emerging challenges. Additionally, building robust partnerships with agricultural cooperatives and insurers will be key to reinforcing credibility within the market.
In conclusion, investment in Saswat Finance presents promising potential, driven by industry growth prospects, innovative solutions, and a commitment to improving financial access in rural India. If executed effectively, this initiative holds the promise to significantly elevate the standards of financial services available to underserved communities.
Similar Deals
Orios Venture Partners → Bimaplan
2023
GrowX, Stride Ventures, 9Unicorns, Venture Catalyst → OneStack
2023
EMVC, Flourish, Omidyar Network India → GramCover
2023
Muthoot Finance Limited → Muthoot Money Limited
2025
Ankur Capital
invested in
Saswat Finance
in 2025
in a Pre-Seed Stage deal
Disclosed details
Transaction Size: $3M