Information on the Target

Founded in 2011, Back in Stock is a leading Shopify-based SaaS company specializing in restock notifications for online retailers. The platform assists merchants in recovering lost sales by automatically notifying customers when out-of-stock products are restocked. Back in Stock offers a suite of features that enhance customer experience and streamline operations for eCommerce businesses.

Key functionalities include automated stock alerts via multiple communication channels, customizable “Notify Me” buttons that align with brand aesthetics, lead generation capabilities integrated with reputable email service providers, and analytics tools that assist merchants in forecasting demand based on sales data. Back in Stock's robust integration with Shopify themes and exceptional customer support has contributed to its reputation as an essential tool among Shopify merchants.

Industry Overview in Australia

The eCommerce industry in Australia is experiencing significant growth, driven by an increasing number of online shoppers and a demand for more sophisticated retail solutions. As one of the fastest-growing sectors, eCommerce now accounts for a substantial portion of total retail sales. The rise in mobile commerce and enhanced digital payment methods have further fueled consumer purchasing online.

Shopify has become an integral part of this ecosystem, providing a diverse marketplace of applications designed to enhance the functionality of eCommerce stores. The growing number of merchants seeking tools to improve their online presence and sales performance positions Shopify-based solutions, such as Back in Stock, at the forefront of this industry evolution.

As competition intensifies, businesses are increasingly looking for innovative technologies that can help them stand out. SaaS solutions that improve customer engagement and retention are particularly sought after, as they are vital for driving sales and sustaining revenue growth. This trend sets the stage for strategic acquisitions within the industry, as companies seek to enhance their product offerings.

The Australian eCommerce landscape is also characterized by the need for seamless integrations and user-friendly experiences, creating a demand for products like Back in Stock that facilitate better communication between retailers and customers. Solutions that simplify the purchase journey while providing analytical insights are essential for merchants aiming to thrive in this competitive market.

The Rationale Behind the Deal

The recent divestiture of Back in Stock by SureSwift Capital to AMP is a strategic move aligned with the evolving focus of SureSwift's portfolio. Having nurtured Back in Stock into a category leader since its acquisition in 2018—achieving over 300% growth in its customer base and generating annual revenues exceeding $4.5 million—SureSwift recognized that AMP's deep expertise in Shopify applications made them an ideal partner for the next phase of Back in Stock's growth journey.

By transitioning ownership to AMP, SureSwift aims to ensure that Back in Stock continues to thrive and unlock its full potential in a familiar ecosystem. This partnership is anticipated to foster innovations and improvements that enhance the existing suite of Back in Stock's features while maintaining high service standards for its customer base.

Information About the Investor

AMP is a prominent Australian eCommerce platform that specializes in providing Shopify-based applications to improve the performance of online retailers. With a robust portfolio of over 25,000 partner brands, AMP has established itself as a valuable player in the market, leveraging its expertise to deliver incremental revenue solutions for its clients. The company’s vision focuses on long-term scalability and customer-centric approaches, fostering relationships that facilitate mutual growth.

The acquisition of Back in Stock aligns with AMP's commitment to enhancing its offerings while ensuring their products work synergistically. By integrating Back in Stock into its portfolio, AMP positions itself to create comprehensive solutions that cater to the varied needs of eCommerce businesses, enhancing the overall merchant experience within the Shopify ecosystem.

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This transaction represents a well-considered strategic move for both SureSwift and AMP, highlighting the importance of synergistic partnerships within the eCommerce landscape. For SureSwift, selling Back in Stock at this point allows them to reinvest resources into new acquisitions while maintaining a clear focus on building standalone B2B SaaS businesses. The substantial growth Back in Stock has experienced under SureSwift’s stewardship exemplifies their ability to scale companies and creates an attractive exit potential.

From the buyer’s perspective, AMP's acquisition is an excellent investment opportunity, given its established presence within the Shopify environment and the complementary nature of Back in Stock's offerings. The transition could enhance both companies' growth trajectories, as AMP can leverage Back in Stock to enhance its existing product suite and customer engagement initiatives.

Overall, this deal is poised to benefit both parties—SureSwift achieves a successful exit while AMP gains an indispensable tool to further solidify its market position and address the significant demand for effective eCommerce solutions. As the partnership unfolds, we can expect to see positive developments that will not only increase Back in Stock's capabilities but also foster innovation within the Shopify ecosystem as a whole.

Ultimately, ensuring the future success of Back in Stock while delivering strong returns for investors cements this deal as a noteworthy transaction within the rapidly evolving eCommerce space.

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