Amazon has acquired a 12% stake in Colombian delivery startup Rappi for USD 25 million, enhancing its competitive presence in the Latino e-commerce market.

Information on the Target

Amazon has made a significant move in the Latin American market by acquiring a 12% stake in Rappi, a Colombian delivery startup that has expanded its operations to Ecuador. This investment, amounting to USD 25 million, was confirmed on September 8, 2025, and reported by various international media outlets, including Bloomberg.

This investment is particularly noteworthy given that it was executed through a convertible note, allowing Amazon to increase its stake should Rappi achieve certain milestones. Despite the relatively modest amount for a technology giant like Amazon, this collaboration is seen as a strategic effort to enhance its foothold in the region and directly compete with Mercado Libre, the leading e-commerce platform in Latin America.

Industry Overview in Colombia

The delivery and logistics sector in Latin America has experienced explosive growth, especially following the COVID-19 pandemic, which accelerated the adoption of delivery services among consumers. Colombia, being one of the leading