Realty ONE Group International expands its franchise operations to the Baja and Pacific regions of Mexico through a partnership with experienced real estate professional Alfredo Hernández Sotelo.

Target Information

Realty ONE Group International, a rapidly expanding real estate franchise, has recently acquired ownership rights in the Baja and Pacific regions of Mexico. This region encompasses five Mexican states: Baja California, Baja California Sur, Sinaloa, Jalisco, Nayarit, and Sonora. As the company celebrates its 20th anniversary, Realty ONE Group continues to seek strategic partners worldwide to expand its dynamic brand, which is characterized by its innovative marketing, compelling business model, and distinct culture known as 'COOLTURE.'

Alfredo Hernández Sotelo, a new partner in this venture, brings over 25 years of expertise in real estate development, investment consulting, and quality management to the table. His background includes senior roles in several prominent companies and consulting work with the U.S. Embassy’s ICITAP program. With advanced degrees in Economics from the University of York, Hernández Sotelo aims to integrate Realty ONE Group’s empowering philosophy, 'Be Golden, Be You,' into the local market.

Industry Overview in Mexico

The real estate market in Mexico has seen significant growth in recent years, driven by an increasing demand for residential and commercial properties across various regions. With a burgeoning middle class and a growing economy,