AIIM Holdings Inc. has acquired Prime Data, significantly enhancing its sustainable marketing communication solutions.

Information on the Target

AIIM Holdings Inc. ("AIIM" or the "Company") is a prominent provider of omni-channel marketing communications solutions. On July 12, 2022, the Company announced its acquisition of Prime Data, a notable provider of sustainable marketing communication solutions. This strategic move follows a growth investment from Vegvisir Capital received by AIIM in May 2022, marking a significant step in the Company’s expansion.

Through this acquisition, AIIM aims to enhance its service offerings by integrating carbon-neutral solutions along with data-enhanced personalization capabilities for direct mail. Prime Data shares AIIM’s commitment to a client-first philosophy and specializes in delivering high-performing end-to-end marketing communications solutions that encompass strategy, design, workflow automation, and production.

Industry Overview in Canada

The marketing communications industry in Canada is experiencing robust growth driven by increasing demand for personalized and sustainable solutions. As consumer prefere