Information on the Target

We are pleased to announce our recent investment in Indigitall, a rapidly expanding omnichannel marketing platform driven by artificial intelligence (AI). Based in Madrid, Spain, Indigitall offers innovative solutions that enable over 200 businesses to personalize, segment, and automate their digital communications through a unified platform.

Indigitall's co-founders, Juan Carlos de la Vela (CEO) and Xavier Omella, bring over two decades of experience in the digital and telecommunications sectors. Juan Carlos previously served as the Country Manager for Spain and Portugal at Motorola Mobility, while Xavier held the position of Sales and Marketing Director at Orange. Under their leadership, Indigitall has developed a robust omnichannel messaging platform that integrates seamlessly with various customer relationship management (CRM) systems like Salesforce, Adobe, and HubSpot, and connects to multiple digital channels, including mobile applications, push notifications, and messaging platforms such as WhatsApp and Instagram.

Industry Overview in Spain

The omnichannel marketing industry in Spain is experiencing significant growth, driven by the increasing importance of personalized customer experiences and real-time communication. As businesses strive to engage with their customers over multiple digital channels, the demand for advanced marketing platforms like Indigitall continues to rise.

According to industry reports, Spain's digital marketing landscape is evolving rapidly, with businesses investing heavily in technology to enhance customer interactions. The integration of AI into marketing strategies is proven to improve customer engagement and retention, making platforms that leverage this technology more appealing to businesses.

Moreover, the Spanish market benefits from a strong telecommunications infrastructure, allowing for efficient data flow and communication. This environment fosters innovation, placing companies like Indigitall at the forefront of omnichannel solutions tailored for diverse marketing needs.

In addition, the acceptance of digital transformation by Spanish companies has accelerated post-pandemic. As organizations adapt to new consumer behaviors and preferences, the capacity to provide seamless and personalized experiences becomes crucial, setting the stage for platforms like Indigitall to thrive.

The Rationale Behind the Deal

Our investment in Indigitall aligns with our vision of supporting technologies that enhance customer engagement through innovative solutions. The company's unique approach to omnichannel marketing, powered by AI, is well-suited to address the challenges faced by businesses in today's digital landscape.

With this financing round of €6M, Indigitall is poised to enhance its offerings, expand its market reach, and accelerate its entry into the US market while maintaining its growth trajectory in Europe and Latin America. This strategic move positions Indigitall to capitalize on the increasing demand for advanced marketing solutions globally.

Information About the Investor

Adara is a venture capital firm dedicated to investing in transformative companies that leverage technology to solve real-world challenges. With a focus on scaling innovative startups, Adara collaborates with talented teams that demonstrate the potential to disrupt their respective industries.

Partnering alongside established firms like Data Point Capital and GoHub Ventures, Adara is committed to fostering the growth of companies like Indigitall, which are transforming customer engagement through AI innovations. Our experience in nurturing technology-driven businesses will serve Indigitall well as it navigates new markets and expands its platform capabilities.

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From our perspective, the investment in Indigitall represents a promising opportunity. The platform is strategically positioned to reshape customer interactions in the omnichannel marketing space, and its AI-driven capabilities grant it a competitive edge over traditional marketing solutions.

Furthermore, the strong management team led by experienced co-founders and the existing partnerships with influential companies demonstrate a robust foundation for growth. The potential for scalability in both European and Latin American markets, as well as the upcoming entry into the US market, signifies a well-rounded growth strategy.

Moreover, the collaboration with major brands such as McDonald's and Bankinter highlights Indigitall's credibility and relevance in the industry. This not only establishes trust but also amplifies its visibility across various sectors.

In conclusion, our investment in Indigitall is not only timely but also strategically aligned with trends in AI and personalized marketing. We believe that the company's future is bright, and we eagerly anticipate championing its growth journey in the evolving landscape of omnichannel marketing.

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