Piksta Co., Ltd. has announced the acquisition of YASUMI WORKS, a Nagoya-based experiential workshop provider, to enhance its market presence and diversify its business portfolio.

Information on the Target

Piksta Co., Ltd. (stock code: 3416) operates a leading digital image marketplace known as "PIXTA" and a photography service called "fotowa." The company has recently announced its acquisition of YASUMI WORKS, a Nagoya-based firm that specializes in planning and managing experiential workshops using social media. This strategic move allows Piksta to tap into the marketing capabilities and business development expertise aimed at younger demographics.

The acquisition of YASUMI WORKS will enhance Piksta's service offerings by adding valuable business functions that complement its current online-heavy portfolio. Furthermore, it aims to establish a stable revenue base that is resilient to fluctuations caused by advancements in artificial intelligence (AI) technologies. As of the fiscal year ending October 2024, YASUMI WORKS reported revenues of 9.63 million yen, operating income of 2.99 million yen, and net assets totaling 3.41 million yen.

Industry Overview

The experiential workshop industry in Japan has seen significant growth in recent years, spurred by an increasing consumer preference for unique and engaging experiences rather than traditional goods and services. With a marked shift towards online marketing, busi