VSPN has completed the acquisition of esports content company Paddle, establishing a strategic partnership to enhance their global presence and target Generation Z audiences.

Target Information

VSPN, a prominent esports content company in China, has successfully acquired 伐木累 (Paddle) as of March 29. Following this acquisition, Paddle will operate as an independent brand under the VSPN umbrella, while continuing its operational model. Established in 2016, VSPN primarily focuses on esports event management and entertainment content production, offering comprehensive services such as esports commercialization, broadcasting, and cultural IP operations. Paddle excels in esports live broadcast management, content formulation, and commercial monetization, boasting a roster of key opinion leaders (KOLs) including professional esports teams and experienced players.

Paddle's extensive overseas operations and resources are expected to complement VSPN's international capabilities, enhancing the global content infrastructure and facilitating resource-sharing. Paddle's strong commercialization skills on live streaming platforms will synergize with VSPN's high-profile esports IP, creating greater operational scales and efficiencies.

Industry Overview

The esports industry in China has experienced substantial growth in recent years, driven by heightened consumer interest, increasing participation, and technological advancements. China's rapidly ev