MSA, a platform connecting qualified technicians with automotive after-sales professionals, has secured investment from UI Investissement and IRD Invest to fuel its expansion and address market needs.

Information on the Target

Founded in 2016 by Jean-Michel Cochet, MSA is an innovative platform that facilitates rapid connections between qualified technical resources, such as bodywork specialists and mechanics, and professionals in the automotive after-sales sector. Based in Courbevoie, MSA has demonstrated impressive growth, increasing its revenue fourfold between 2022 and 2024 while significantly expanding its active customer base. The company currently boasts a community of over 1,500 freelance automotive technicians, positioning itself as a key player in the market.

MSA offers three complementary services: MSA Staff, which connects businesses with freelancers; MSA Inspect, which provides vehicle inspections; and MSA Talent, a recruitment agency for permanent technicians. Responding to a critical shortage of qualified technicians in the automotive after-sales sector—estimated at more than 20,000 unfilled positions in France—MSA addresses a structural deficiency through its proprietary technology platform. This enables clients such as manufacturers, distributors, rental companies, and logistics firms to effectively manage seasonal demands and human resource pressures, with an average response time of around five days.

Industry Overview in France

The automotive after-sales sector in France is currently experiencing significant challenges primarily due to a shortage of skilled technicians. The market has not only been impeded by high demand for automotive se