Mjuk, a Finnish re-commerce platform, has raised €2.5M in funding led by Trind Ventures to enhance its sustainable furniture marketplace operations.

Information on the Target

Mjuk is an innovative re-commerce platform based in Finland that focuses on providing a circular marketplace for furniture. Established in 2019, Mjuk addresses the growing issue of overstock and returned furniture, which often occupies valuable warehouse space without being reintegrated into traditional sales channels. By facilitating the buying and selling of quality, second-hand, and excess furniture, Mjuk supports responsible brands and consumers aiming to adopt circular economy practices.

With a streamlined approach to transaction processes, Mjuk has gained traction among both businesses and consumers. Its end-to-end service handles all aspects from furniture collection, cleaning, and marketing to sales and delivery. This comprehensive method not only simplifies the experience for users but also promotes sustainability by repurposing furniture that might otherwise contribute to landfill waste.

Industry Overview in Finland

The furniture industry is one of the largest consumer sectors globally and holds a significant position in the Finnish market, characterized by a diverse range of models and price points. However, the industry faces increasin