Treasure Factory has acquired the unmanned dress rental business 'Empty Dressy' from Empty for 48 million yen, aiming to enhance its 'Cariru' services and capitalize on emerging market trends.

Target Information

Treasure Factory Inc. (Ticker: 3093) is a company specializing in the reuse business, primarily focused on the purchasing and selling of second-hand goods. The firm operates the dress and bag rental service known as 'Cariru'. In a strategic move to enhance its service offerings, Treasure Factory has acquired the unmanned store concept for dress rental known as 'Empty Dressy' from Empty, a company based in Shibuya, Tokyo. This acquisition is aimed at leveraging synergies with the existing Cariru service to develop innovative offerings and gain valuable expertise in the unmanned store business model.

Industry Overview

The clothing rental industry has been experiencing substantial growth in Japan, driven by changing consumer preferences towards sustainable fashion and a desire for variety without the financial burden of ownership. As environmental awareness continues to rise, many consumers are seeking alternatives to fast fashion, positioning rental services as an attractive choice.

With a booming interest in rental services, particularly among younger demographics who favor flexibility and sustainability, the market is ripe for inno