Symphony Talent has acquired SmashFly Technologies, merging their capabilities to enhance recruitment marketing solutions and position themselves as leaders in the talent acquisition industry.

Target Information

Symphony Talent, a premier provider of Employer Brand and Candidate Experience solutions, has successfully acquired SmashFly Technologies, a leader in enterprise recruitment marketing and candidate relationship management (CRM) technology. Founded in 2007, SmashFly has been at the forefront of recruitment marketing and CRM platforms, contributing significantly to the evolution of the recruitment marketing industry. The acquisition unites Symphony Talent’s esteemed creative services with SmashFly’s advanced recruitment marketing technologies, aiming to enhance the capabilities available to talent acquisition teams.

The collaboration of Symphony Talent and SmashFly will serve nearly 750 customers globally, including a notable presence within the Fortune 500. This joint venture enhances their market position, focusing on sectors such as healthcare, retail, FMCG, technology, and high-volume hiring, while SmashFly adds strength in financial services, professional services, and manufacturing. The expanded organization is poised for considerable growth and success across large global enterprises.

Industry Overview

The recruitment marketing and candidate relationship management sector has seen substantial growth in recent years, evolving as enterprises increasingly leverage technology to optimize their talent acquisition processes. Companies are now emphasizing the importance of a strong employer brand and a positi