Swrve has acquired Dublin-based mobile engagement provider Converser to enhance its platform with user-friendly features for marketers.
Information on the Target
Swrve has announced the acquisition of Dublin-based mobile engagement provider Converser. Converser specializes in enhancing mobile user engagement through a user-friendly platform that enables marketers to create rich media messages without the need for programming expertise.
This acquisition aligns with Swrve's goal to enrich its mobile marketing capabilities, providing clients with a streamlined approach to engaging their audiences through innovative and interactive messaging.
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Industry Overview in Ireland
The mobile engagement industry in Ireland has been experiencing significant growth, driven by the increasing reliance on mobile devices for communication and ma
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