Southeastern Grocers is rebranding as The Winn-Dixie Company to sharpen its focus on Florida, while expanding its presence through strategic acquisitions and store investments.

Information on the Target

Southeastern Grocers, LLC (SEG) will transition to a new identity as The Winn-Dixie Company in early 2026. This rebranding aims to centralize its operations under a single, renowned name while emphasizing its commitment to the state of Florida. By honoring the legacy of Winn-Dixie, which has been a staple in Florida for over a century, the organization seeks to modernize its service and enhance customer experiences.

Anthony Hucker, the Chairman and CEO of SEG, stated, "For a century, Winn-Dixie has proudly called Florida home. Our story is built on the resilience and spirit of its people, and that foundation will guide our future." As a part of its refreshed strategy, the company plans significant investments focused on upgrading stores, expanding its liquor store offerings, and enriching its product lines to better meet customer needs.

Industry Overview in Florida

The grocery retail sector in Florida is competitive and dynamic, characterized by a mix of established brands and emerging players. The state's diverse population and tourism-driven economy contribute to a robust demand for a variety of gro