The investment in Vitaance, a company focused on integrating well-being into life insurance, aims to disrupt the stagnant market by enhancing consumer experience and addressing unmet needs.

Target Information

We are excited to announce our investment in Vitaance, a forward-thinking company in the life insurance sector. Founded by Christian Rochas, Ana Zamora, and Bernard Granados, Vitaance aims to elevate well-being as a core aspect of life insurance, addressing the industry's long-standing challenges.

Vitaance distinguishes itself by not only providing life insurance but also enhancing customers’ overall quality of life through a holistic approach that encompasses financial, emotional, and physical well-being. Their customer-centric platform seeks to transform the traditionally abstract nature of insurance into a more engaging and tangible experience.

Industry Overview

The life insurance industry is a multi-trillion-dollar sector that has struggled with critical issues over the years. One of the main challenges is the pervasive low trust among customers, stemmin