Schibsted has announced its acquisition of the Finnish broadcaster MTV and Sweden's TV4 for approximately 590 million euros, aiming to enhance its media portfolio and market presence in the Nordics.

Information on the Target

The target of this acquisition is MTV, a prominent commercial broadcaster in Finland that has established itself as a key player in the nation’s media landscape. In addition to MTV, the deal encompasses Sweden's TV4, further expanding Schibsted's presence in the Nordic media market. MTV boasts a diverse range of offerings across genres such as news, sports, drama, and entertainment, making it a significant asset for any media group.

As Finland's broadcast media market is primarily led by two major participants—public broadcaster Yle and commercial broadcaster MTV—the acquisition positions Schibsted strategically for future growth and market influence. The total value of the deal is approximately 590 million euros, with the transaction set for completion by the third quarter of this year.

Industry Overview in Finland

Finland's media industry has experienced notable shifts in recent years, primarily driven by the digital transformation and changing consumer behaviors. Traditional broadcasters like Yle and MTV have