SABBAN CORP has made a strategic pre-seed investment in QYUBIC, a rapidly expanding deals and savings platform in the MarTech industry, to capitalize on the growing digital economy in the MENA region.

Information on the Target

QYUBIC is a rapidly growing deals and savings platform operating within the MarTech industry in the MENA region. The platform leverages affiliate marketing technology to connect consumers with exclusive offers, discounts, and coupons from over 400 leading e-commerce brands. QYUBIC is not just a sourcing tool for savings; it is expanding its services by integrating features such as cashbacks and gift cards, thus enhancing its consumer value proposition. The company currently caters to markets in the UAE, Saudi Arabia (KSA), and across the broader GCC and MENA regions, establishing itself as a pivotal resource for consumers seeking value on various products, including fashion, electronics, beauty items, fragrances, furniture, and more.

Industry Overview in the Target’s Specific Country

The digital economy in the MENA region is experiencing significant growth, fueled by a young, tech-savvy population and increasing internet penetration. The affiliate marketing segment, a critical component of the digital advertising landscape, is projected to grow at a compound annual growth rate (CAGR) exceeding 15% through 2027. This growth is largely attributed to the expected expansion of the e-commerce market in the region, which is anticipated to surpass $50 billion in value by 2027. Spearheaded by leading markets such as the UAE and KSA, the region is poised for a digital revolution that provides numerous opportunities for innovative platforms like QYUBIC.

As e-commerce continues to flourish, it represents a lucrative avenue for affiliate marketing strategies that create valuable connections between brands and consumers. The increasi