Publicis Worldwide has acquired ETO to enhance its CRM and data mining capabilities, strengthening its market position and expanding service offerings.

Information on the Target

Founded in 1985 by Jean Derreumaux and Nicolas Leconte, ETO is a prominent agency that specializes in nurturing sustainable and profitable relationships between brands and their clients through customer relationship management (CRM), digital marketing, and data management technologies. With a steady growth trajectory over the past 20 years, ETO operates on a hybrid model that intertwines marketing with technology. The agency excels in data analysis, processing, and utilization, leveraging the expertise of over one hundred of its employees.

ETO is currently staffed by 220 professionals dedicated to enhancing brand-client relations, and it continues to thrive in an evolving market. Leadership of the agency will remain with Laurent Dunkelmann, Yves Riquet, Jean-Édouard Faidherbe, and Yan Claeyssen, ensuring continuity and strategic direction during this transition.

Industry Overview

The CRM and digital marketing landscape in France has been characterized by rapid technological advancements and shifting consumer preferences in recent years. As businesses increasingly seek personalized marketing strategies, the demand for