Proximus Group has agreed to acquire a controlling stake in Route Mobile, enhancing their global presence in the CPaaS market and targeting significant synergy gains.

Information on the Target

Route Mobile, a prominent player in the Communications Platform as a Service (CPaaS) sector, specializes in providing omnichannel communication solutions. These solutions include automated SMS and WhatsApp notifications for order updates, appointment reminders, and promotional messages, as well as voice and email services. Additionally, Route Mobile offers advanced AI-based firewall analytics to mobile network operators around the globe. The company currently serves over 3,000 customers, comprising enterprises, over-the-top (OTT) service providers, and mobile operators. In its latest financial report, Route Mobile registered a total revenue of INR 35,692 million (approximately EUR 427 million) for FY 2023, demonstrating a significant revenue growth with a compound annual growth rate (CAGR) of 55% from FY 2020 through FY 2023.

Route Mobile's EBITDA for the same period was INR 4,566 million, yielding an impressive CAGR of 66%. This growth trajectory highlights the company's strong market position and its ability to capitalize on new opportunities within the ever-evolving digital communication landscape.

Industry Overview in the Target’s Specific Country

The CPaaS industry in India is witnessing remarkable growth, driven by rapid digital transformation across various sectors such as e-commerce, fintech, and healthcare. As more businesses shift to digital platforms, the deman