Equestrian Stockholm appoints Per Sjödell as chairman, aiming for accelerated growth with support from investor Priveq.

Target Company Overview

Equestrian Stockholm, recognized as the world's largest equestrian brand on Instagram, has achieved remarkable growth since its inception in 2015. With a strong global online presence and a network of 130 resellers, the company has distinguished itself in the equestrian industry through profitable operations and innovation. In 2022, Equestrian Stockholm received its third 'Gazelle' award from Dagens Industri, highlighting its status as one of Sweden's fastest-growing profitable companies.

Under the leadership of founder and CEO Johanna Ingelsson, the company continues to flourish, with Germany identified as its primary market alongside notable growth in the United States. This robust market performance underlines Equestrian Stockholm’s ambition to become a global leader in equestrian products.

Industry Overview in Sweden

Sweden's equestrian industry is characterized by a vibrant community of riders and enthusiasts, supported by a strong retail network. Over recent years, there has been a signifi

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Priveq

invested in

Equestrian Stockholm

in 2023

in a Other VC deal

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