Praesidian Capital invests $9.75 million in Pro-Motion Distributing, Inc., a leading distributor of aftermarket automotive parts, to facilitate its growth in the expanding sport compact specialty parts industry.

Information on the Target

Pro-Motion Distributing, Inc. is a premier distributor of specialty automotive aftermarket parts, recognized for its extensive inventory and exceptional customer service. Headquartered in Southern California, Pro-Motion operates from a 35,000 square foot facility and supplies parts to approximately 1,800 specialty retailers across the United States, Canada, South America, Europe, and East Asia. The company is well-regarded in the sport compact specialty parts industry, which is valued at $1.7 billion, and offers products from renowned aftermarket manufacturers including AEM, Eibach, HKS, Momo, Holly, and Sparco. The co-founders, Eugene Inose and Jeffrey Louie, will remain at the helm of the company.

Industry Overview

The automotive aftermarket industry in the United States continues to thrive, driven by a growing car ownership rate and an increasing demand for vehicle customization. The sport compact specialty parts segment has witnessed significant growth, with consumers investing in performance enhancements, aesthetic upgrades, and maintenance. Factors contributing to this trend include the rise of social media, where automotive enthusiasts share experiences and modifications, thus influencing purchasing behavior.

Additionally, as the automotive landscape evolves, with a growing emphasis on fuel efficiency and eco-friendly modifications, the market for aftermarket parts is expanding. Consumers are now more inc