Pluxee has signed an agreement to acquire 100% of Benefício Fácil, a major Brazilian employee mobility benefits provider, to expand its offerings in Brazil's burgeoning market.

Target Information

Pluxee has agreed to acquire 100% of Benefício Fácil, a Brazilian company that specializes in providing employee mobility benefits, particularly for public transportation. This acquisition marks a significant expansion for Pluxee in Brazil, a market characterized by its growing demand for mobility solutions that are now mandated for employees. Established in 2004 and headquartered in São Paulo, Benefício Fácil offers a high-quality platform that integrates transportation solutions and third-party food benefits, catering to over 7.1 million consumers in the region.

The company has become pivotal in simplifying the management of commuter benefits, ranked among the top providers in Brazil's community benefit sector. Through this acquisition, Pluxee aims to enhance its service offering while tapping into a market that boasts a valuation exceeding €20 billion, positioning itself strategically for future growth.

Industry Overview in Brazil

The employee benefits industry in Brazil is experiencing a transformation, primarily fueled by technological advancements and regulatory changes. As mandatory mobility benefits for employees are enforced, there is a growing tre