Platinum Equity has acquired Sunrise Medical Group, aiming to enhance growth through strategic management and operational improvements in the powered wheelchair market.

Target Company Overview

Sunrise Medical Group, a prominent player in the powered wheelchair market, has positioned itself strongly, particularly in North America. The company has invested significantly to modernize its operations and enhance its product portfolio. Recent developments include a strategic revamp of its management team and a comprehensive overhaul of its manufacturing footprint, all of which aim to increase market share and operational efficiency.

The firm has demonstrated a robust performance in the U.S., achieving double-digit growth in the last fiscal year. With around 85% of its sales tied to recurring replacement products, the company benefits from a stable revenue stream, making it well-suited for expansion in a non-cyclical market.

Industry Overview

Germany is a key market within Europe for mergers and acquisitions (M&A), being a large and influential part of the global economy. The M&A landscape here has faced various challenges, including