PepsiCo and Celsius Holdings have made significant acquisitions in the food and beverage sector, aiming to enhance their portfolios with health-oriented products to meet rising consumer demand.

Information on the Target

In March 2025, PepsiCo Inc. announced its acquisition of VNGR Beverage LLC, the parent company of Poppi, for a significant sum of $1.95 billion. Poppi is a leading brand in the prebiotic soda market, which aligns with the growing consumer preference for gut health products. This acquisition marks a strategic endeavor for PepsiCo to enhance its portfolio of healthier beverages in response to an increasing demand for wellness-oriented options.

Celsius Holdings Inc. also demonstrated its commitment to the functional beverage space by acquiring Alani Nutrition LLC for $1.8 billion, a deal finalized in April 2025. Alani Nutrition is recognized for its supplements and beverages aimed primarily at female consumers, complementing Celsius's existing offerings in energy and wellness drinks and expanding its reach in this competitive market.

Industry Overview in the Target’s Specific Country

The food and beverage industry in the United States is at a transformative juncture, characterized by heightened consumer focus on health and wellness. As a result, many brands are innovating and adapting to mee