LDC has exited its investment in MSQ to One Equity Partners while reinvesting as a minority partner to support MSQ's continued international growth and sustainable practices.

Target Information

LDC, a private equity investor affiliated with Lloyds Banking Group, has exited its investment in MSQ, a creative and technology group. The transaction marks a significant achievement, showcasing an impressive growth in EBITDA from £6 million to over £20 million in just four years.

MSQ operates as an international network of agencies, offering a comprehensive suite of marketing, technology, and insight capabilities. The firm merges cutting-edge technology with creativity to deliver a multidisciplinary approach that aids brands in attracting, converting, and retaining valuable customers. Today, MSQ ranks among the fastest-growing marketing groups globally, serving prestigious clients such as Unilever, Vodafone, The AA, Vitality, Coca-Cola, and Zalando.

Industry Overview

The marketing and technology sectors in the UK have experienced significant transformation in recent years, driven by rapid digitization and changing consumer behaviors. Businesses continuously seek innovative solutions to enhance their marketing st

View Source

Similar Deals

Permira JTC plc

2025

Public-to-Private (P2P) Business Support Services (NEC) United Kingdom
Investcorp Europe Acquisition Corp I OpSec Group

2023

Public-to-Private (P2P) Management Consulting Services United Kingdom
BaltCap Xpediator

2023

Public-to-Private (P2P) Freight Logistics United Kingdom
Rosecliff Acquisition Corp. I GT Gettaxi Ltd.

2021

Public-to-Private (P2P) Taxis & Limousines United Kingdom
Tracsis plc Sky High plc

2013

Public-to-Private (P2P) Passenger Transportation, Ground & Sea (NEC) United Kingdom
Aquila Bidco Limited DWF Group plc

Public-to-Private (P2P) Legal Services United Kingdom

One Equity Partners

invested in

MSQ

in 2020

in a Public-to-Private (P2P) deal

Disclosed details

Revenue: $125M

EBITDA: $20M

Deal Parameters
Industry
Country
Seller type

Sign Up to Dealert