LDC has exited its investment in MSQ to One Equity Partners while reinvesting as a minority partner to support MSQ's continued international growth and sustainable practices.
Target Information
LDC, a private equity investor affiliated with Lloyds Banking Group, has exited its investment in MSQ, a creative and technology group. The transaction marks a significant achievement, showcasing an impressive growth in EBITDA from £6 million to over £20 million in just four years.
MSQ operates as an international network of agencies, offering a comprehensive suite of marketing, technology, and insight capabilities. The firm merges cutting-edge technology with creativity to deliver a multidisciplinary approach that aids brands in attracting, converting, and retaining valuable customers. Today, MSQ ranks among the fastest-growing marketing groups globally, serving prestigious clients such as Unilever, Vodafone, The AA, Vitality, Coca-Cola, and Zalando.
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Industry Overview
The marketing and technology sectors in the UK have experienced significant transformation in recent years, driven by rapid digitization and changing consumer behaviors. Businesses continuously seek innovative solutions to enhance their marketing st
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One Equity Partners
invested in
MSQ
in 2020
in a Public-to-Private (P2P) deal
Disclosed details
Revenue: $125M
EBITDA: $20M