NRS has acquired Rod's Western Palace, aiming to enhance its presence in the Midwest while continuing the legacy of quality and customer service established by Rod's over 49 years.

Information on the Target

Rod's Western Palace, founded in 1976, is a family-owned business located in Columbus, Ohio, and is recognized as a leader in the western lifestyle retail segment. Over the past 49 years, Rod's has become a prominent name in the Midwest, offering a wide range of products including saddles, tack, ropes, and western apparel. The company is dedicated to True Western Living and emphasizes principles such as faith, family, hard work, truthfulness, and freedom in its operations.

In addition to its strong retail presence, Rod's Western Palace has built a loyal customer base both locally and internationally, shipping products around the globe. The acquisition by NRS aims to leverage Rod's established reputation while expanding its reach into the Midwest market, with a commitment to maintaining its longstanding traditions.

Industry Overview in the Target’s Specific Country

The western lifestyle retail industry in the United States is characterized by a diverse range of products catering to consumers interested in horseback riding, ranching, and western culture. Curren