Notion Capital leads an £11 million Series A investment in GoodFit, a data platform aimed at transforming go-to-market strategies for B2B companies through AI and automation.

Information on the Target

GoodFit is an innovative data platform that empowers commercial leaders to enhance their go-to-market (GTM) strategies with precise and configurable data solutions. Founded in 2020, GoodFit emerged from the insights gained at Paddle, a previous venture of co-founder Harrison Rose. Leveraging proprietary AI tools, GoodFit is uniquely positioned to deliver tailored datasets that are continuously updated to meet the specific needs of its users. This ability to provide unique, high-quality data enables clients to prioritize accounts effectively, segment their markets, and craft targeted messaging.

Since its inception, GoodFit has garnered significant traction as a bootstrapped startup, attracting notable clients such as Personio, Clari, and Moss. Customer feedback highlights GoodFit's exceptional value, with remarks indicating that clients find it indispensable for their operations, asserting that alternative solutions could not replicate their data efficiently.

Industry Overview in the Target’s Specific Country

The landscape of B2B go-to-market (GTM) strategies is undergoing a profound transformation, particularly with the advent of AI-driven platforms like ChatGPT and Gemini. Companies are increasingly shifting away from traditional lead generation methods, making it m