Mod Op, a portfolio company of Alterna Equity Partners, has acquired Crenshaw Communications, enhancing its service offerings in public relations and marking its fourth acquisition of the year.

Information on the Target

Crenshaw Communications is a renowned public relations firm located in New York City, recognized for its significant expertise in strategic public relations, particularly for high-growth technology firms and select lifestyle brands. The firm's extensive experience in media relations allows it to deliver tailored communications strategies that successfully address the evolving needs of its clients.

This acquisition marks Mod Op's first foray into the public relations sector, further expanding its portfolio of creative and strategic services. With a client roster that includes notable companies such as Yahoo, Crunchbase, the National Cybersecurity Alliance (NCA), DoubleVerify, and Ericsson, Crenshaw Communications brings valuable insight and proven results to the Mod Op group. As a part of this acquisition, Dorothy Crenshaw, the firm's founder, will assume the role of Chief Public Relations Officer at Mod Op.

Industry Overview in the Target’s Specific Country

The public relations industry in the United States is characterized by rapid evolution and a continuous shift towards digital engagement. With the rise of social media platfo