Marubeni Corporation has acquired Bubbies Homemade Ice Cream & Desserts Inc., gaining a foothold in the U.S. ice cream manufacturing market.

Target Information

Marubeni Corporation (hereinafter referred to as "Marubeni") has successfully acquired 100% of the shares of Bubbies Homemade Ice Cream & Desserts Inc. (hereinafter referred to as "Bubbies"), a prominent ice cream manufacturing company located in Arizona, United States. This acquisition transforms Bubbies into a wholly-owned subsidiary of Marubeni Group, marking Marubeni's inaugural foray into the U.S. ice cream manufacturing industry.

Founded in Hawaii in 1985, Bubbies established itself initially as an ice cream store and expanded its operations to commercial production on the U.S. mainland in 2018. The company is widely recognized for its unique ice cream products, which are innovatively wrapped in mochi (rice cake) dough. Bubbies has gained popularity among health-conscious and trend-savvy consumers, thanks to its vibrant product presentation, extensive flavor offerings, and commitment to using natural ingredients. These attributes have aligned perfectly with the prevailing consumer trend towards health and wellness, allowing Bubbies to continuously expand its sales network through collaborations with major supermarket chains across the United States.

Industry Overview

The U.S. food market stands as one of the largest globally, exhibiting consistent growth potential. In particular, the sector dedicated to novelty ice cream products, such as those produced by Bubbies,