Lucky Bowl has strengthened its market position in Norway's eatertainment sector by acquiring five bowling establishments from Bowling 1, increasing its total locations to 24.

Target Information

Lucky Bowl is the leading player in the eatertainment sector in Norway, currently operating 19 locations, including two in Sweden. The company aims to expand its operational footprint by acquiring five bowling establishments from Bowling 1, significantly enhancing its presence in Eastern Norway, particularly in the cities of Jessheim, Moss, Hamar, and Strømmen, while also marking its entry into Trondheim. This strategic acquisition consolidates Lucky Bowl's leading market position in Norway, increasing its total number of locations to 24, ranging from Kristiansand in the south to Trondheim in the north, and boosting its revenue to over NOK 200 million.

Industry Overview in Norway

The eatertainment industry in Norway has been experiencing robust growth, driven by rising consumer interest in leisure activities that combine dining with entertainment. This sector encompasses various offerings, including bowling, gaming, dining experiences, and other recreational venues, appealing to a diverse demographic. The market has seen increased competition, but leading players have successfully differentiated their services by enhancing customer experiences and integrating new technologies.

With a focus on leisure and social experiences, the industry has adapted to changing consumer preferences, particularly post-pandemic, as public gatherings and social interactions have regained popularity. This shift has encouraged establi