Blue Bell Mattress Company has partnered with Longroad Asset Management to enhance growth potential while retaining significant ownership, marking a strategic move in a promising industry.

Target Company Overview

The Blue Bell Mattress Company is recognized as the largest domestic licensee of the King Koil brand, primarily distributing both King Koil and private label inner spring and hybrid mattresses. The company operates within the bedding and furniture retail sectors across the Northeast and Mid-Atlantic regions of the United States.

The founders of Blue Bell Mattress Company, driven by their optimistic assessment of industry prospects and their business trajectory, sought to monetize their ownership while establishing a robust partnership to foster future growth.

Industry Overview in the United States

The mattress industry in the United States has witnessed dynamic changes in recent years, characterized by a surge in consumer demand for innovative a