Coca-Cola has announced a non-binding Letter of Intent for the acquisition of its Canadian bottling and distribution business by a joint venture between entrepreneur Larry Tanenbaum and former NBA player Junior Bridgeman.
Information on the Target
The Coca-Cola Refreshments Canada (CCRC) is a major player in the beverage industry, with a presence across all ten provinces and three territories of Canada. CCRC operates five production facilities and employs approximately 5,800 associates, making it a significant employer in the region. Over its 120-year history, Coca-Cola has developed a strong brand presence and customer loyalty in Canada, making it a vital part of local culture and community.
This acquisition marks a critical step towards refranchising all of The Coca-Cola Company's company-owned operations in North America, following the successful completion of similar refranchising efforts in the United States in October 2017.
Access Full Deal Insights
You’re viewing a public preview of this deal. To unlock full access to ca. 50,000 other deals in our database and join ca. 400 M&A professionals who are using it daily, sign up for Dealert.
Industry Overview in Canada
The beverage industry in Canada is characterized by a diverse range of products, including soft drinks, juices, bottled waters, and energy drinks. The Canadian market notably emphasizes health and wellness, leading to a growing dem
Similar Deals
Larry Tanenbaum and Junior Bridgeman
invested in
Coca-Cola Refreshments Canada
in 2018
in a Joint Venture deal