MVI has agreed to divest European Convenience Food to Lambert Dodard Chancereul, marking a strategic move to enhance growth in the European convenience food market.

Information on the Target

On October 18th, 2024, MVI signed a Share Purchase Agreement (SPA) for the divestment of European Convenience Food ("ECF"). ECF has grown significantly since its acquisition in 2013, establishing itself as a key player in the European convenience food market. MVI collaborated closely with the ECF board and management team to foster growth and expand its geographic reach across Europe. Through a combination of organic growth initiatives and strategic acquisitions, ECF has successfully increased its market share, diversified its product offerings, and developed a scalable business model.

Under MVI's guidance, ECF has transitioned from a regional entity to a pan-European competitor. The company has benefitted from targeted investments in production capabilities, product innovation, and sustainable operational practices. It is now well-positioned to capture future growth opportunities, particularly in response to rising consumer demand for high-quality, ready-to-eat food solutions.

Industry Overview in the Target's Specific Country

The European convenience food sector has experienced robust growth in recent years, driven by changing consumer lifestyles and preferences. With busy schedules and an increasing desire for convenience, more con