Jan Ollevier reclaims full ownership of Beliving, the parent company of Juntoo and Exterioo, from Vendis Capital as it gears up for the next phase of growth.

Information on the Target

Vendis Capital is divesting its minority stake in Beliving, the parent company of Juntoo and Exterioo, to its founder, Jan Ollevier. This transaction allows Ollevier to regain 100% ownership of the company as it enters its next growth phase. Under Ollevier's leadership, alongside CEO Dominique Motte, Beliving aims to further expand the businesses of Juntoo and Exterioo both domestically and internationally with the support of the existing management team.

Beliving, formerly known as Overstock, is a burgeoning retailer specializing in garden and indoor furniture. Since its transformation in 2016, under the guidance of Ollevier and Vendis Capital, the company has successfully established two standalone brands: Exterioo, which focuses on garden furniture, and Juntoo, specializing in indoor furniture. Both brands emphasize design, modularity, and a competitive price-quality ratio, fueled by their vertically integrated business model.

Industry Overview in Belgium

The furniture retail industry in Belgium has been evolving rapidly, particularly due to the growing emphasis on digitalization and omnichannel experiences. Businesses are increasingly leveraging technology to offer seam