2X secures a strategic investment from Insight Partners to enhance its leadership in the Marketing-as-a-Service sector and capitalize on the burgeoning B2B marketing outsourcing market.

Target Company Overview

2X, a leading firm in the Marketing-as-a-Service (MaaS) sector, focuses on delivering subscription-based solutions that enhance B2B marketing and revenue operations. With a commitment to improving how businesses manage their marketing endeavors, 2X's approach helps organizations respond effectively to the challenges of modern marketing within a rapidly evolving digital landscape.

Since its founding, 2X has built a robust clientele, partnering with over 150 organizations, including major names like SAP, Docker, and Ricoh. By employing a team of over 1,000 skilled professionals, the firm offers managed services that span marketing operations, campaign execution, creative production, and strategy consulting, ensuring its clients can maximize their marketing impact while minimizing costs.

Industry Overview

The B2B marketing outsourcing market has seen remarkable growth, fueled by an increasing shift towards technology-driven solutions and sustainable growth strategies. Currently exceeding