Information Security Media Group has acquired a majority stake in B2B marketing agency Xtra-Mile to enhance its marketing capabilities for emerging cybersecurity vendors.

Target Information

The Information Security Media Group (iSMG), headquartered in Princeton, NJ, is a prominent publisher in the cybersecurity sector, operating various renowned vertical news platforms such as Bank Info Security and 29 other related information sites. This acquisition marks iSMG's strategic initiative to enhance its service offerings within the cybersecurity landscape, particularly focusing on marketing and digital strategies for cybersecurity firms.

By acquiring a majority stake in Xtra-Mile, a B2B marketing agency, iSMG aims to enrich its CyberTheory business unit. This will provide significant enhancements in areas such as marketing automation and the development of a mar-tech stack, which are critical for supporting emerging cybersecurity companies in establishing their digital marketing presence.

Industry Overview

The cybersecurity industry in the United States has been experiencing rapid growth due to rising concerns over data breaches and cyber threats. As organizations become increasingly reliant on digital services, the demand for robust cy