Hootsuite has acquired LiftMetrix to enhance its social media analytics capabilities, enabling marketers to better measure and achieve social ROI.

Target Information

Hootsuite, the leading platform for social media management, has acquired LiftMetrix, a top social analytics company, as part of its strategy to enhance the measurement of social advertising's return on investment (ROI). This acquisition aims to provide marketers with the ability to define, measure, and achieve social ROI more effectively, thereby driving better outcomes for their marketing strategies.

LiftMetrix's innovative analytics solutions empower organizations to gain actionable insights into their social media campaigns, including paid, earned, and owned media. By integrating LiftMetrix's capabilities into its social marketing solution, Hootsuite aims to support businesses in optimizing their marketing efforts through superior data analytics.

Industry Overview

The social media marketing industry is undergoing significant transformation as organizations face increasing pressure to demonstrate the tangible business impact of their campaigns. Over the past seven years, social media spending has surged by 234%, c