Homemade Baker’s partners with Growtheum Capital Partners to enhance its manufacturing capabilities and expand its footprint in India's thriving ice cream market.

Target Company Overview

Homemade Baker’s (India) Limited, commonly referred to as Homemade, is a prominent manufacturer of ice cream cones and sleeves in India, established in 1995. The company boasts an impressive annual production capacity of over 1 billion cones and has diversified its offerings to include In-Mould Label (IML) containers for large-format and take-home ice cream packs, as well as adjacent product categories such as sweets and dates. With a strong manufacturing presence concentrated in North India, Homemade services a significant number of major national ice cream brands, leveraging three decades of baking expertise and advanced automated production techniques to deliver high-quality products.

Founder and Director Rajiv Manchanda expressed his enthusiasm regarding the partnership with Growtheum Capital Partners (GCP), emphasizing that GCP's extensive experience in the consumer sector and their global insight will play a crucial role in Homemade's growth strategy. The partnership aims to enhance their manufacturing capabilities and operational efficiency, ensuring that Homemade continues to meet the increasing demands of its customer base with high-quality products.

Industry Overview in India

The ice cream industry in India is experiencing rapid growth, driven by changing consumer preferences and an increase in disposable income. With a growing population and a young demographic that increasingly favors indulgent treats, the deman