Good Brands AG has strategically acquired a 14.5% stake in the NUTRIQ health supplement brand to enhance its market presence in the growing German dietary supplement sector.
Target Information
The Good Brands AG is pleased to announce the expansion of its portfolio with the acquisition of the NUTRIQ brand from dailyme GmbH. NUTRIQ is an innovative health supplement brand that focuses on high-quality nutritional products in the form of gummies, blending enjoyment and science. The brand was co-founded by Luca Weinrauch, Dr. med. Anne-Marie Müller, who brings her medical expertise to ensure product quality, and Paola Maria, who bolsters the brand's presence through her influence.
This strategic investment illustrates a commitment to enhancing NUTRIQ's market presence and leveraging the expertise of its founders.
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Industry Overview
The health supplement industry in Germany has witnessed substantial growth, with trends leaning towards increased consumer awareness of dietary health and wellness. As consumers become
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Good Brands AG
invested in
NUTRIQ
in 2024
in a Strategic Partnership deal
Disclosed details
Equity Value: $15M