Edgard and Cooper, a rapidly growing pet food brand recognized for its commitment to sustainability, has been acquired by General Mills after achieving impressive sales growth and making significant contributions to animal welfare.

Information on the Target

Edgard and Cooper, a notable player in the pet care industry, has captured attention with impressive growth. In 2023, the company’s estimated retail sales exceeded €100 million, signifying a remarkable increase of over five times since joining the Craftory portfolio three and a half years ago. The brand is dedicated to enhancing nutritional quality in the pet food sector by strictly avoiding low-quality, heavily processed ingredients.

The company has also made significant strides in sustainability, reducing its carbon emissions by 70% in 2022 and ensuring that tens of millions of pieces of plastic packaging do not end up in landfills. Furthermore, Edgard and Cooper's animal welfare initiatives have positively impacted over 176,000 cats and dogs globally, reflecting a commitment to ethical practices beyond their core business mission.

Industry Overview in Target’s Specific Country

The pet care industry in Europe has experienced substantial growth and transformation, particularly with the rising trend of pet humanization. Pet owners increasingly view their pets as family members, leading t