Fox Corporation acquires Caliente TV, expanding its sports broadcasting capabilities in Mexico and enhancing its viewer engagement with a comprehensive sports rights portfolio.

Target Information

Fox Corporation has announced its acquisition of Caliente TV, a prominent sports broadcasting platform in Mexico. This strategic move positions FOX to enhance its sports streaming capabilities in the region. With more than three decades of broadcast experience, Carlos Martinez has been appointed as the Executive Vice President and Managing Director for Latin America to lead this initiative, which also aims to facilitate the channel’s expansion into Central America.

The acquisition of Caliente TV not only demonstrates FOX's commitment to expanding its audience reach but also ensures a robust portfolio of sports rights. This enables the company to deliver high-quality sports content and engage viewers effectively across multiple platforms, including a newly launched Pay TV channel and a subscription video on demand (SVOD) service.

Industry Overview in Mexico

The sports broadcasting industry in Mexico has witnessed significant growth in recent years, fueled by an increasing interest in sports, especially football. The popularity of platforms that offer diverse sports content is rising, as