Eureka Equity Partners has invested in New York-based Advertiser Perceptions, a leader in research-based market intelligence for the media and advertising sectors, aiming to accelerate the Company’s growth and service offerings.

Target Company Information

Eureka Equity Partners ("Eureka") has announced its investment in Advertiser Perceptions, a prominent firm based in New York. Founded in 2002, Advertiser Perceptions specializes in providing research-based strategic market intelligence and analysis specifically tailored for the media, advertising, and ad tech industries. The Company has gained a reputation for assisting major global players in these sectors to enhance their brand value, refine product offerings, and boost revenue growth.

Advertiser Perceptions has established itself as a leader in delivering crucial insights that enable its clients to navigate complex market dynamics. The Company's innovative approach and strategic focus have attracted many of the top names in media and ad tech, establishing long-term relationships that contribute to its impressive growth trajectory.

Industry Overview

The media and advertising industry in the United States is experiencing significant transformation. The rise of digital platforms has altered the way brands interact with consumers, leading