Envysion has acquired LightHaus to enhance its video analytics capabilities, providing retailers with advanced insights to optimize operations and drive sales growth.

Information on the Target

LightHaus, based in Vancouver, BC, is an innovative provider of retail visual intelligence and analytics solutions. The company specializes in extracting consumer behavior insights from in-store video footage, allowing retailers to harness online analytics capabilities within their physical stores. LightHaus's Visual Customer Intelligence system empowers businesses to quantify customer behavior from the moment they enter the premises, integrating this data with point-of-sale (POS) and workforce metrics to effectively measure the outcomes of staffing, marketing, promotions, and store layouts.

Through the use of its advanced technology, LightHaus helps retailers optimize their operations by establishing customer-centric Key Performance Indicators (KPIs). This tool enables retailers to make real-time decisions that enhance conversion rates, tailor promotions to specific customer demographics, and refine store layouts to maximize visitor engagement.

Industry Overview in Canada

The retail analytics industry in Canada has witnessed significant growth, driven by advancements in technology and the rising need for data-driven decision-making. As more retailers seek to enhance customer experiences and optimize operations, the inc