SATURDAYS, an innovative eyewear brand in Indonesia, has secured additional funding from DSG Consumer Partners to expand its successful retail operations and capture a growing market segment.

Overview of SATURDAYS

Founded by Andrew Kandolha and Rama Suparta, SATURDAYS emerged in early 2022 as a modern eyewear brand in Jakarta, Indonesia. The company initially started with 11 stores but quickly distinguished itself through a clear mission and effective execution. SATURDAYS targets the contemporary Indonesian consumer, offering an engaging retail experience that counters the outdated offerings from legacy eyewear retailers.

Fast forward three years, SATURDAYS has expanded its footprint nationally, boasting over 60 stores across 23 cities. The brand's commitment to quality and customer experience has solidified its market position, leading DSG Consumer Partners to reinvest in SATURDAYS alongside Openspace Capital and Altara Ventures in a recent funding round.

Industry Overview in Indonesia

Indonesia's eyewear market is poised for significant growth, driven by changing consumer needs and behaviors. Approximately 65% of the Southeast Asian population requires vision correction; however, only about 40% currently wear prescriptio